Richard Landau – An Early Pioneer of the Plant-Based Trends

People glorify this 80-hour workweek. I’ve done it, I did for years man, I mean it's not a battle scar, it's not a badge of honor. It sucked.

My sole mission was to show people that they did not need to eat meat to have a great meal. I'm not trying to convert anyone. If you can make someone a great meal and they never missed meat, then you're successful.

Don't expect vegetables to do the work for you, that is the biggest difference between vegetables and meat. You've got to really get some flavor into them.

I'm going to listen to these vegetables, I'm not going to try to force a recipe into them, but I'm gonna listen to them. And let them take me to a place where they can easily go.

Cooking is an expression of you. It's not something you want to do that someone else has done, so try to make it original. Do something that no one's done before. It's okay if you make a mistake, it's okay if it's not spectacular. You gotta be creative.