Podcast Episode

COVID-19 Prompts Two NJ Chefs to Pivot Business

What we covered in this episode

  • Chef Leia Gaccione and Chef Sam Freund describe their dining concepts.
  • South + Pine American Eatery in Morristown, NJ and  at Central + Main American Eatery in Madison, NJ for Leia.
  • White Birch in Flanders, NJ and Slamwich Scratch Kitchen in Madison, NJ for Sam.
  • Leia is famous for her burgers! 
  • They both share their reactions when the pandemic hit their business and how they came up with a game plan to stay open and implement curbside pick-ups menus.
  • They listened to what their customers or the people from their communities wanted.
  • Chef Leia Gaccione even started offering groceries and created the South + Pine Market.
  • “The milestone that pivot so quickly, it was like the fear of losing everything”, says Leia.
  • “The saddest thing was to let people go and you built these relationships and you can only keep so many people. At the end of the day, this is a business”, says Sam.
  • They downsized their menus and tested new options and they will keep some of them in their future menus.
  • Chef Leia Gaccione set-up special menus “Fri-Yay” (Fish Fry Fridays) and Sammie Saturdays with a special sandwich every Saturday, and on Sundays they do their Sunday Supper Series.
  • Chef Sam Freund wanted to see what food people were craving. They got that word comfort. So, they did fried chicken!
  • They leverage social media to stay in contact with their customers.
  • A series of rapid-fire questions
  • Link to the podcast episode on Apple Podcast

Submitted questions from podcast listeners

What is your go to comfort food?

Chef Leia Gaccione: “what dishes bring me comfort? Oh my goodness. Well, fried chicken, I think is a good one. Mac and cheese or pasta. If I'm like having a bad day and I need something to make me feel better. It's always like some type of pasta, which actually I don't have any pasta on the menu right now. We do have Mac and cheese on the menu. Comfort food to me is always like extremely indulgent. So I try to not dive too much into that. Another thing for me, that's comfort food is like, it sounds so terrible, but like I grew up eating those packet ramen noodles”.

Chef Sam Freund: “as a fellow Italian, there's nothing wrong with a beautiful Spaghetti and Meatballs. That's probably one of my most comforting dish, and also fried chicken. You took this food, this high end food all the time. It's just like, it's hard to eat all the time too. So, the one thing that actually brings me joy on a daily basis and really brings me home is cereal and whole milk. I mean, there's nothing better than a huge, massive bowl of cereals. And I'm talking me personally, I could eat a whole box in one sitting and I've done it several times. So my whole thing is thatI don't eat the sugar stuff, I am a big Raisin Bran lover!”

Best Burger recipe?

Chef Sam Freund: “I have a little seasoning that I make. It's a brown fennel seed, that are toasted. Salt, pepper, and dried thyme. Season it like that, and then sear it up. And then I'm very simple. I'm a huge Swiss guy. So, I use in Gruyere cheese. Lettuce, tomato. Now, if you were a huge fan of Slamwich restaurant, we used to make this red onion jam, it brings a sweet tart to the burgers, and balance. You could even Google a recipe for red onion jam, but that pretty much sums up my burger. Add mayo and mustard.”

Chef Leia Gaccione: “For me, I love to toss the greens in a vinaigrette. I feel like the acid wakes up the burger because the beef is so rich and fatty that it cuts through it. And it also brightens the whole thing up. So, I would say that for me, it's definitely put a vinaigrette on there. For the sauce: French onion dip aioli! For the bread:maybe it's on an English muffin that is toasted. Maybe it's on brioche, nice and soft and buttery. Or it is on a Kaiser roll so that you could get a nice little crunch on the outside, but it's holding everything on the inside.

Chef Sam Freund
from White Birch

A year ago I had a conversation with
 Chef Sam Freund at his restaurant
White Birch in NJ.
Check out the episode
by clicking on the picture on the left.

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Chef Leia Gaccione

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South + Pine Restaurant

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Central + Main


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Chef Sam Freund

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White Birch Restaurant

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Slamwich Scratch Kitchen

Emmanuel

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